With so many different digital marketing agencies out there, it can be tough to know how to choose one that’s right for your business. After all, the agency you choose will be responsible for helping you grow your online presence and reach your target audience.
As a small business owner, you’re always looking for ways to get ahead of the competition. One way to do that is by digital marketing. But what is digital marketing? And how can you create a digital marketing plan that will help your small business succeed?
Digital marketing is the process of promoting your products or services online. It includes everything from creating a website and blog to using social media, email marketing, and search engine optimization (SEO) to reach your target market.
Creating a digital marketing plan can seem daunting, but it doesn’t have to be. By following a few simple steps, you can create a plan that will help you achieve your business goals.
1. Define your target audience.
Who are you trying to reach with your digital marketing efforts? Be as specific as possible when defining your target audience. This will help you develop targeted marketing messages that resonate with them.
At Wilson Digital Marketing, we find this to be a crucial step, which is why we create a IDEAL CUSTOMER profile. During this definition, we determine who you want to engage with your products or services. In order to create an effective digital marketing strategy, you need to start by defining your target audience. Who is your ideal customer? What are their demographics? What are their interests and needs? Once you have a clear picture of your target audience, you can begin to create content that will appeal to them. You can also use target audience data to determine which channels to use for your marketing efforts. By taking the time to define your target audience, you will be able to create a more effective and efficient digital marketing strategy.
Are they homeowners? Grandparents of young grandchildren? Do they commute to work? What are their customer buying habits? All of these help us find the proper digital platform and strategy for your business goals.
2. Research your competition.
What are your competitors doing online? What digital marketing channels are they using? How can you differentiate yourself from them?
As a small business owner, it’s important to stay up-to-date on what your competition is doing. After all, they may be actively working to steal your customers away. Fortunately, there are a few easy ways to research your competition. One is to simply ask your customers where they heard about your business and what made them decide to come to you rather than your competitor. You can also look online for customer reviews of both your business and your competitor’s business. Finally, don’t forget to keep an eye on your competitor’s marketing efforts. By understanding what they’re doing, you can better tailor your own marketing strategy to appeal to potential customers.
At Wilson Digital Marketing, we use a variety of competitor analysis – here’s one you can use for FREE!
We use several types of monitoring software to make sure you edge out the competition.
3. Identify your digital marketing channels.
As a small business owner, you may be wondering how to determine which digital marketing channels will be the most effective for your business. There are a number of factors to consider, including your target audience, your budget, and your goals.
Your target audience is a key factor in determining which digital marketing channels to use. If you’re targeting consumers, for example, you’ll want to make sure you’re using channels that reach them where they are spending the majority of their time, such as social media or search engines. You’ll also want to consider what kinds of messages will resonate with them and what calls to action will prompt them to take the desired action.
Your budget is another important factor to consider when choosing digital marketing channels. Some channels, such as paid search advertising or social media advertising, can be quite expensive, while others, such as email marketing or content marketing, are relatively inexpensive. You’ll need to weigh your options and decide which channels are going to give you the best return on investment given your budget constraints.
Finally, you’ll want to consider your goals when selecting digital marketing channels. Are you looking to generate leads? Increase brand awareness? Drive traffic to your website? Once you know what your goals are, you can select the channels that are most likely to help you achieve them.
By taking all of these factors into account, you can narrow down the list of potential digital marketing channels and choose the ones that will be the most effective for your small business.
Don’t worry – after a simple conversation with our team, you’ll know exactly which channels will be most relevant to your business.
4. Create compelling content.
As a small business owner, you know that creating dynamic digital content is essential to staying relevant and competitive. But what exactly is dynamic digital content? Dynamic digital content is any type of content that changes or is updated regularly. This can include blog posts, social media posts, articles, or even website pages. The key is to create fresh and engaging content that will keep your audience coming back for more.
One way to create dynamic digital content is to keep your eyes open for breaking news stories that are relevant to your industry. You can then share your thoughts and insights on these stories via your blog or social media channels. Another way to create dynamic digital content is to curate and share interesting articles, infographics, or other resources that you come across online. By sharing timely and relevant information with your audience, you’ll keep them engaged and coming back for more.
So what are you waiting for? Get started creating dynamic digital content today!
5. Set realistic budgets and timelines.
Listen, we pride ourselves on transparency. It’s going to take time, it’s going to take money.
It’s just not going to take AS MUCH TIME or AS MUCH MONEY if you let Wilson Digital Marketing handle your advertising.
As a small business owner, you may be wondering how to budget for advertising. After all, advertising can be a costly endeavor, and it’s important to make sure that you’re getting the most bang for your buck.
One way to budget for advertising is to consider your goals. What are you hoping to achieve with your advertising campaign? Once you know your goals, you can start to research different advertising options and figure out which ones are likely to be the most effective.
Another important factor to consider is your target audience. Who do you want to reach with your advertising? Once you know who your target audience is, you can start to narrow down your options and choose the channels that are most likely to reach them.
Finally, don’t forget to consider your budget. How much can you afford to spend on advertising? Once you have a good understanding of your goals, target audience, and budget, you can start to put together an effective advertising campaign that fits your needs.
6. Promote your digital marketing campaigns.
Make sure your target audience knows about your digital marketing campaigns. Use paid, organic, and social media channels to promote your campaigns. There are a number of DIY tactics you can take. – boosting, running basic campaigns and the like.
Wilson Digital Marketing focuses on ROAS or “return on ad spend” and while calculating this number is a bit complicated, the principle is simple. You want to take in more than you spend. It’s your return on advertising investment.
There are several metrics we use to measure ROAS and they depend on the goals we set forth together in the digital marketing plan.
7. Measure your results.
Like you, we are a business that wants to make sure we are getting a good return on our ad budget and efforts, which is why we use reporting to help inform our clients of their progress. This reporting may look different for each client, depending on their goals.
Digital marketing is essential for small businesses. It allows you to reach a larger audience, build your brand, and drive sales.
When creating your digital marketing plan, it’s important to keep your target audience, goals, and budget in mind. You also need to create compelling content and promote your campaigns effectively.
By following these tips, you can develop a digital marketing plan that will help your small business succeed.