Client Overview: Precision Garage Door is a prominent service provider specializing in garage door installation, repair, and maintenance. Their reputation for quality and reliability has made them a preferred choice in their market.
What We Achieved
- 72% reduction in PPC cost per conversion
- 80% savings on Local Service Ads lead costs
- Enhanced website performance and user experience
- Increased organic search rankings and local visibility
Their Digital Goals
Precision Garage Door sought a comprehensive digital overhaul to cut advertising costs, improve website usability, and enhance SEO and local search presence.
Challenges: Initially, Precision Garage Door faced significant issues with ad spend management, exceeding budgeted expenses by almost 300%, and resulting in an unsustainably high cost per conversion. Furthermore, their outdated website and hosting setup constrained performance, limiting user experience and overall functionality. To address these critical challenges, we acted promptly to optimize ad spending and modernize their digital infrastructure, ensuring a more efficient system that maintained lead quality.
Building Their Solution
Step 1 - Immediate Ad Spend Control and PPC Optimization:
When we took over in September 2023, Precision’s ad budget was inefficiently managed, with costs over $280 per conversion. Our rapid optimization efforts resulted in a 72% reduction in ad spend per conversion, cutting average monthly costs drastically while maintaining strong performance. Their PPC campaigns now maintain an average cost per lead of $79.88, down significantly from initial levels.
Step 2 - Local Service Ads Strategy:
By implementing Google Local Service Ads, we achieved an average lead cost of $35, saving over 80% per lead compared to initial PPC costs. LSAs have provided a consistent flow of high-quality leads, proving effective in their local market.
Step 3 - Website Redesign and Hosting Migration:
With full control over the site, we modernized its design, streamlined navigation, and migrated to managed hosting for added security, reliability, and user satisfaction.
Step 4 - SEO and Google My Business Management:
A comprehensive SEO overhaul and regular Google My Business optimization bolstered Precision’s organic search presence, driving more local traffic and establishing stronger brand credibility.
The Results
Results breakdown:
- Dramatic Cost Savings: Our PPC and LSA strategies delivered a 72% reduction in cost per conversion for PPC and over 80% savings on lead costs with Local Service Ads.
- Enhanced Visibility and Engagement: Improved organic rankings and local search visibility have attracted more high-quality leads, establishing Precision as a market leader.
- Reliable, High-Performance Website: The new website ensures fast load times, mobile responsiveness, and enhanced user engagement, supporting a positive brand experience.
Conclusion:
Through strategic optimization and a tailored advertising mix, Wilson Digital Marketing transformed Precision Garage Door’s digital approach, achieving substantial cost efficiencies and higher-quality leads. Our work has empowered Precision to lead their market with an impactful and cost-effective digital presence.
