About the client: The Charles Lea Center, a prominent non-profit organization with locations in South Carolina, North Carolina, and Tennessee, provides essential services to individuals with disabilities. As an integral part of their operations, they sought a comprehensive marketing partner capable of modernizing their digital presence and enhancing their community engagement.
Their Digital Goals
Wilson Digital Marketing was awarded the responsibility of improving all aspects of The Charles Lea Center’s marketing efforts. This included:
- Website Design
- SEO and Content Optimization
- Social Media Management
- Content Creation
- Videography and Video Editing
What needed to improve: The organization needed a clearer, more scalable way to manage a large amount of website, social, and video content across multiple locations. Wilson organized the work into a practical plan that improved site performance and made ongoing content easier to manage.
Building Their Solution
Step 1 - Website Overhaul
We undertook a complete overhaul of their outdated website, transforming it into a modern, user-friendly platform. Given the organization’s multi-state operations, we implemented a WordPress multisite instance to streamline content management and ensure consistency across all locations.
Technical SEO and Content Optimization: A key focus during the website rebuild was on enhancing the site’s technical SEO. By strategically placing keywords and revising content formatting, we significantly improved the site’s visibility and performance on search engines.
Step 2 - Establish Social Media
Social Media Management and Content Creation: Our approach to social media marketing centered around identifying what matters most to The Charles Lea Center’s audience and crafting compelling narratives through creative storytelling. Through this, we increased their social media followers and engagement, leveraging videography and interviews to deepen connections with their community.
Step 3 - Ongoing Media Production
Social Content, Videography and Video Editing: As we continue to create high-quality social media and website content, we also manage the videography and editing for the Charles Lea Team.
The Results
Results: The success of our efforts is evident in the analytics:
- Social Media Growth: A staggering 806.9% increase in organic social traffic.
- SEO Performance: Key pages like “Work With Us” and “Diversity in Disability” saw traffic increases of 53.6% and 58.8%, respectively.
- Overall Engagement: The website’s traffic continues to grow, with substantial gains in direct, referral, and organic search traffic.
Conclusion: Through our partnership with The Charles Lea Center, Wilson Digital Marketing has demonstrated the impact of a holistic marketing approach. By revamping their digital presence and engaging their community more effectively, we’ve helped The Charles Lea Center reach a broader audience and better serve their mission.